Project Overview:
Mythos, a Greek restaurant, needed a brand identity that reflected its rich cultural heritage and vibrant cuisine. The goal was to create a modern yet authentic visual identity that transports customers to the Mediterranean coast, evoking its beauty, history, and flavors.

Case Study
Client: Mythos The Greek Restaurant
Objective: Develop a brand identity that blends Mediterranean tradition with contemporary design.

Challenges:
Cultural Representation: Capturing the essence of Mediterranean culture authentically.
Consistency Across Mediums: Ensuring visual consistency across packaging, signage, and digital platforms.
Balancing Tradition and Modernity: Merging traditional Mediterranean elements with a modern aesthetic.

Solution:
A rich color palette of deep blues and warm neutrals was chosen to evoke the Mediterranean landscape. The logo combines ancient Mediterranean motifs with modern typography, creating a balance of heritage and contemporary style. Illustrative patterns inspired by Mediterranean architecture and maps add depth, while versatile design elements ensure consistency across all brand touchpoints.

Final Outcome:
The brand identity for Mythos the Greek successfully blends tradition and modernity, capturing the essence of Mediterranean culture. The cohesive design has strengthened Mythos’s market presence, creating a memorable and engaging experience for customers across all mediums.